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Connect

Connecting with customers means good communication 鈥 for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.

What Is Relationship Marketing and How Can You Improve It?

Relationship marketing is a form of marketing that focuses on customer retention and customer satisfaction rather than sales transactions. It differs from other forms of marketing by recognizing the long-term value of building customer loyalty. Relationship marketing emphasizes... read more

10 minutes
May 29, 2020

9 Steps to Create Customer Loyalty on Your Ecommerce Website

Although trust and loyalty are similar topics, they aren鈥檛 the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a nutshell, trust leads to loyalty. In the book Marketing Metrics, the authors... read more

5 minutes
Mar 13, 2020

Why Building a Community Is Crucial for Your Brand

Unless you鈥檙e in the middle of nowhere, there are probably a number of different products around you. Whether it鈥檚 a chair you鈥檙e sitting on, a computer you鈥檙e using for work, or a favorite mug sitting on your desk. What鈥檚 the first thing that jumps into your mind when you think... read more

9 minutes
Jan 23, 2020

How to Choose the Best Chatbot for Your E-Commerce Business

E-commerce is going through another transformation, with chatbots and live chats mapping out customer journey and driving sales. Conversational technologies are ruling online business, and you can see the proof of this everywhere. Previously silent, online marketplaces and stores... read more

Avatar of Dmitriy Sushko
Dmitriy Sushko
9 minutes
Mar 23, 2019

The Complete Facebook Image Sizes and Dimensions Guide

Facebook is the biggest social media platform with a customer base of 2 billion active users. The company is still growing in numbers with changes in every aspect of technology: visual, search, personalization, image processing, and design. Last year, Facebook introduced a new,... read more

Avatar of Cibin K S
Cibin K S
6 minutes
Mar 30, 2018

Effective Unsubscribe Email Messages to Retain Subscribers

We usually put a lot of time and effort into creating great sales pitches to seduce new customers and sending sophisticated emails full of jokes to keep their attention and increase their loyalty. Then we contact them through email marketing, which we know is the best way to stay... read more

6 minutes
Mar 28, 2017

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