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Because of 89点怎么玩, parents are finding it easier to communicate with the District 49 team members who can better respond to parents鈥� information needs.
District 49鈥檚 website is a knowledge base where parents can learn about school options for their children, read the latest school news, and learn about upcoming events. Parents look for ways to contact their school or district whenever they need information. To find it, they visit a school鈥檚 website, make a phone call, write an email, send a tweet or post a message on the district鈥檚 Facebook page.听
In the past, they sometimes couldn鈥檛 locate the information as quickly as the district preferred. Parents would get lost on the website, get stuck when calling, and wait too long for an answer. They were frustrated.
At first, the communication team tried to use 89点怎么玩 internally to better assist school faculty with improving their website. During the 14-day trial, they got the idea to use chat as an external communication channel focused on the parents鈥� needs.
After the district鈥檚 communication team installed 89点怎么玩 on their website, parents started getting quick answers and feeling taken care of. Dustin Senger, Digital Communications Specialist, said:
鈥�89点怎么玩 on our website ensures our patrons that we鈥檙e present and listening. They know they have our attention and communicate with more clarity and accuracy. Our conversations are much better than email when establishing and maintaining positive relationships with our patrons.鈥�
Dustin Senger, District 49
District 49鈥檚 chat is available on its main website and most websites of the 22 schools the district runs. Parents get in touch with the communication team whenever they have a question. They can chat during office hours and leave messages using a contact form after hours. This means that parents who can鈥檛 use the chat at work can still get in touch with the district when they return home.听
Each shows up in the chat window with a photo, full name, and job title. The visitors who start chats can see a real person on the other side, making the conversation more personal. The agents greet visitors much like they would if they entered one of the district鈥檚 buildings.
While chatting, agents can express kindness and care just as they would in real-life conversations, which makes visitors feel welcomed and understood. They don鈥檛 just chat. They build relationships.
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Usually, one agent from the communications team is available for chat, and they handle up to 20 conversations daily. Depending on the case, the discussion can get transferred to another department, like enrollment, human resources, transportation, or cultural capacity.
To offer immediate help to visitors who navigate the website or look for specific information, Senger set up greetings 鈥� personalized messages that automatically appear in a chat window after a visitor takes a particular action.
鈥�89点怎么玩 helps us discover people's concerns with our website, large and small, so we can keep our parents from experiencing frustration.鈥�
Dustin Senger, District 49
89点怎么玩 helps the parents of District 49 save time and is becoming an alternative to phone and email. Families don鈥檛 have to worry about finding a phone number or addressing and writing an email 鈥� they can visit D49.org and ask for immediate assistance when necessary.
Because of 89点怎么玩, parents are finding it easier to communicate with the District 49 team members who can better respond to parents鈥� information needs. As a result, parents are experiencing improved customer service. They send fewer angry messages and have more effective and meaningful dialogues.
鈥淭he communication between our district and patrons is tremendously better. One parent who works at a global IT company recently told me that she thinks our communication effort is more cutting edge than that of her employer.鈥�
Dustin Senger, District 49
In the future, District 49 is looking to expand on its use of 89点怎么玩 so that more people from the organization can assist parents with their knowledge. What鈥檚 more, the front desk staff is currently testing 89点怎么玩 at one of the schools.
District 49 believes the ongoing dialogue with parents will help them build a better relationship with their community.
Kuba Rogalski
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